CLO Infrastructure for Merchants & Banks

Powering Card-Linked Offers Across Bank Networks

Furthr connects merchants to Visa, Mastercard, and Amex bank networks. Customers receive automatic cashback rewards at the point of payment—no codes, no friction, no wasted spend.

710M+
Global bank cards
True
Incrementality per campaign
Zero
Friction for all parties
What is a Card-Linked Offer?

Marketing that activates at the point of payment

A card-linked offer (CLO) is a merchant promotion tied directly to a customer's payment card. Unlike coupons or promo codes, everything happens automatically. No customer action required beyond paying normally.

Step 1

Merchant funds an offer

A merchant sets a cashback reward (for example, 10% back) and allocates a budget.

Step 2

Bank distributes it

The offer appears in the bank's app or portal, visible to millions of cardholders.

Step 3

Customer pays with their card

The cardholder shops at the merchant and pays as normal. No code, no app switching.

Step 4

Reward is applied automatically

The cashback is credited to their account. Furthr records the transaction for reporting.

Where Furthr fits

Furthr is a CLO infrastructure layer — connecting merchants to Amex, Visa, and Mastercard bank networks through a single integration.

Single Integration

Access all CLO-enabled banks and fintechs without managing individual relationships.

Consolidated Reporting

Unified merchant portal with incremental analysis, SKU-level data, and affiliate network billing.

Ongoing Optimisation

Quarterly campaign reviews supported by infrastructure designed for measurable ROI.

The Problem with Standard Reporting

Most CLO platforms leave you guessing

Industry Default
Gross Attribution

Counts all sales from offer users — including customers who would have bought anyway. This inflates ROAS and makes spend difficult to justify.

Furthr Reporting
Incremental View

Segments customers into new, reactivated, and existing — giving a clearer picture of what spend is actually achieving across all bank partners.

Why Furthr

Distribution at scale, with better reporting

Furthr gives merchants and banks a single platform: to distribute offers at scale, and to understand performance with more clarity than the industry default.

Access Millions of Bank Customers

Connect to our network of bank partners and reach their cardholders, all through a single integration with Furthr. No individual bank relationships required.

Frictionless for Customers

Offers activate automatically when a cardholder pays with their linked card. No codes, no app switching, no friction at checkout.

Meaningful Reporting

See performance across all bank partners in one unified view. Segment results by new, reactivated, and existing customers to understand what your spend is achieving.

Finance-Ready Data

Auditable reporting that finance teams can interrogate. Transparent methodology with no black-box attribution.

How It Works

From Offer to Attribution in One Flow

Furthr connects merchants to bank customers through card-linked offers, tracks every transaction, and measures true incremental impact, all in one platform.

Merchant Creates Offer

Set your offer terms, target audience, and funding parameters.

Offer Goes Live

Distributed across bank apps, partner platforms, and card-linked channels.

Transactions Tracked

Every qualifying purchase is captured and attributed in real-time.

Incremental Uplift Measured

True ROAS calculated, separating new customers from existing ones.

See the full flow

Ready to See Furthr in Action?

Whether you're a merchant looking to reach new customers or a bank looking to deliver premium card-linked offers to your cardholders, Furthr is built for you.

Furthr Experiences

Reward customers with unforgettable experiences

Beyond cashback — offer your customers access to thousands of events, activities, and experiences worldwide.

Events & Shows
City Experiences
Top-Rated Activities
Explore Experiences
New York

New York

Broadway & Shows

London

London

West End Theatre

Sydney

Sydney

Harbour Experiences

Paris

Paris

City Tours

1,000+ Experiences
furthr

Infrastructure for card-linked offers, incremental revenue measurement, and performance attribution.

Disclaimer: All figures, statistics, metrics, performance data, case studies, and claims presented on this website are illustrative only and are provided for general informational purposes. They do not constitute a guarantee, representation, or warranty of any kind regarding actual results, outcomes, or performance. Any claims about platform capabilities, measurement methodology, incremental uplift, attribution accuracy, or network reach are indicative only and may not reflect your specific circumstances. Individual results will vary based on numerous factors including merchant category, offer structure, bank partner mix, customer behaviour, and market conditions. Furthr makes no representations as to the accuracy, completeness, currency, or suitability of any information, claims, or statements on this site. Nothing on this website constitutes financial, legal, investment, or commercial advice. You should obtain independent professional advice before making any business decisions based on information contained herein. To the maximum extent permitted by law, Furthr accepts no liability for any direct, indirect, incidental, or consequential loss or damage arising from reliance on any information, claim, or statement contained on this website.

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