Question 1

What are card-linked offers (CLO)?

Accepted Answer

Card-linked offers (CLO) are merchant promotions—typically cashback or rewards—tied directly to a customer's payment card. When a customer makes a qualifying purchase with their linked card, the reward is applied automatically. No promo codes, no apps, no friction. Furthr powers CLO infrastructure connecting merchants to 528M+ global bank cards.

Question 2

How do card-linked offers work?

Accepted Answer

A customer links their card once through a banking app or partner platform. When they make a purchase at a participating merchant, the CLO platform detects the transaction in real time and automatically credits the reward to their account. Furthr acts as the infrastructure layer connecting merchants to Visa, Mastercard, and Amex CLO-enabled banks across 528M+ global bank cards.

Question 3

What is a CLO platform?

Accepted Answer

A CLO (Card-Linked Offer) platform is the infrastructure that connects merchants, banks, and payment networks to power automatic cashback and reward programs. Furthr is a leading CLO platform providing a single integration to Visa, Mastercard, and American Express networks, giving merchants access to over 528 million global bank cards.

Question 4

What is incremental ROAS and why does it matter?

Accepted Answer

Incremental ROAS (Return on Ad Spend) measures the true uplift your marketing drives—revenue you would not have earned without the campaign. Unlike gross attribution which counts all purchases, incremental ROAS isolates only the sales caused by your offer, not correlated ones. Furthr's measurement methodology uses statistically matched control groups to calculate genuine incremental revenue.

Question 5

How is card-linked offer attribution measured?

Accepted Answer

CLO attribution is based on actual card transactions—not cookies or self-reported data. Furthr's transaction intelligence engine measures true incremental revenue by comparing offer-exposed customers against a statistically matched control group, ensuring merchants only pay for genuine uplift.

Question 6

What is the difference between card-linked offers and affiliate marketing?

Accepted Answer

Affiliate marketing relies on clicks and last-touch attribution, often rewarding customers who would have purchased anyway. Card-linked offers are tied to real payment transactions, enabling true incrementality measurement and eliminating the risk of paying for correlated—rather than caused—sales.

Question 7

Which payment networks does Furthr support for card-linked offers?

Accepted Answer

Furthr supports Visa, Mastercard, and American Express (Amex) CLO-enabled networks through a single merchant integration, removing the need for separate contracts with each network and providing access to 528M+ global bank cards.

Question 8

What is the Furthr Shop?

Accepted Answer

Furthr Shop is Furthr's consumer-facing platform featuring card-linked cashback offers at leading merchants. Customers earn automatic cashback rewards when they pay with their linked bank card—no vouchers, no codes, no apps required.

Question 9

How long does it take to integrate with the Furthr CLO platform?

Accepted Answer

Furthr provides a single API integration that connects merchants to Visa, Mastercard, and Amex CLO networks simultaneously. This eliminates the need for separate integrations with each payment network, significantly reducing time-to-market for card-linked offer campaigns.

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