Turn Marketing Budgets IntoMeasurable Revenue
Furthr is an independent technology platform that powers card-linked offer programs for financial institutions. We are not affiliated with or acting on behalf of any card network. Monetise merchant-funded offers, demonstrate clear ROI to stakeholders, and activate merchants at scale with minimal operational friction.
Infrastructure That Proves Value
Furthr is an independent measurement platform, not affiliated with any card network, that aligns merchants, banks, and customers around real outcomes.
Monetise Marketing Budgets
Generate revenue from merchant-funded offers without taking on marketing risk or inventory.
Prove ROI to Stakeholders
Demonstrate measurable value to internal teams with clear attribution and transparent reporting.
Low Operational Friction
Furthr handles offer management, attribution, and reporting. Minimal integration burden.
Enhance Customer Engagement
Provide genuine value to cardholders through relevant offers, improving app engagement and loyalty.
Furthr has directly contracted 100+ merchants across Australia—with a growing global network—giving your customers instant access to a curated catalogue of high-quality, highly-relevant offers from day one.
No merchant sourcing required. We handle contracting, onboarding, and offer management end-to-end.
A Clear Value Chain
Furthr creates a transparent flow from merchant funding to customer value to measurable outcomes.
Merchants Fund Offers
Merchants allocate budget for customer acquisition and retention through card-linked cashback or rewards.
Banks Distribute Offers
Offers appear in banking apps and partner channels, driving engagement with genuine customer value.
Furthr Measures Outcomes
Transaction-level attribution identifies incremental lift, new customers, and true ROI.
All Parties See Value
Merchants prove growth, banks demonstrate ROI, customers get real rewards. Trust is maintained.
What Customers See
Bank 1
Mobile App
Restaurant Brand
15% cashback
Retail Store
10% off
Bank 2
Online Banking
Travel Partner
20% rewards
Grocery Retailer
5% cashback
Bank 3
Loyalty Platform
Entertainment
25% points
Fashion Brand
12% off
Offers appear seamlessly inside banking apps customers already use every day
Everyone Benefits
Value Distribution
True incremental customers, measurable ROAS, access to bank audiences
Monetisation without risk, proven ROI, enhanced customer engagement
Relevant offers, automatic rewards, no friction in the experience
Flexible Integration Options
Platform Partners
Integrate Furthr's infrastructure to power card-linked offers at scale.
- API-first architecture
- White-label capabilities
- Revenue share models
Loyalty Networks
Add incremental measurement to existing loyalty and rewards programs.
- Overlay on existing infrastructure
- Enhanced attribution
- Multi-partner aggregation
Enterprise Integrations
Custom deployments for large-scale financial services and retail platforms.
- Dedicated infrastructure
- Custom reporting
- Strategic partnership models
Minimal Friction, Maximum Value
Furthr integrates with your existing infrastructure through modern APIs and flexible deployment options.
// Example: Create an offer
POST /api/v1/offers
{
"merchant_id": "mch_abc123",
"type": "cashback",
"amount_percent": 10,
"target_segment": "new_customers",
"budget": {
"total": 50000,
"currency": "AUD"
},
"active_from": "2024-01-15",
"active_to": "2024-02-15"
}
// Response
{
"id": "off_xyz789",
"status": "active",
"distribution_channels": [
"bank_a_app",
"bank_b_portal"
]
}Let's Discuss Partnership
Tell us about your organisation and we'll explore how Furthr can add value.