Grow ThroughIncremental Customers
Furthr is a technology platform that helps banks deliver card-linked offers to their customers, and measures true incremental uplift so you can trust your channel performance.
Typical Results
Most "Performance" Marketing Does Not Prove Performance
Traditional card-linked offers and cashback programs measure gross sales, but that includes customers who would have purchased anyway.
You are left guessing whether your marketing spend actually drove new business, or just subsidized existing customers.
- ✕No visibility into which customers are truly new
- ✕Inflated ROAS figures that don't reflect real lift
- ✕Finance teams skeptical of marketing metrics
- ✕Fragmented data across different bank partners
Measure What Actually Drives Growth
Furthr's technology platform powers card-linked offer programs for banks — connecting you to their customers and measuring exactly which sales came from new customers, reactivated customers, or existing loyals. Furthr is independent of card networks such as Visa, Mastercard, and AMEX.
You get one unified view across all your bank partners, with attribution methodology that finance teams trust.
- Clear new vs existing customer breakdown
- True incremental ROAS measurement
- CFO-ready, auditable reporting
- Aggregated multi-bank performance view
How Merchants Are Using Furthr
Apparel Retailer
Struggling to reach new customers cost-effectively during peak season
Outcome
Acquired 12,400 incremental customers in 90 days, paying only for actual new buyers.
"Furthr gave us visibility into what actually drove growth. For the first time, our finance team trusted the numbers."
— VP of Marketing, Apparel Retailer
Coffee Retailer
High customer acquisition costs; difficulty scaling through traditional channels
Outcome
Scaled to 4 major banks in 6 months. Only paid for incremental volume—no subsidy of existing demand.
"Bank-funded offers solved our CAC problem. Furthr proved we were actually acquiring new customers, not just converting the same people."
— CEO, Coffee Retailer
E-Commerce Merchant
Limited budget; needed proof of performance to justify marketing spend
Outcome
Transparent measurement unlocked board-level investment in customer acquisition. Grew from 1 to 8 bank partnerships.
"The incremental ROAS metric changed everything. We finally had proof that our marketing wasn't just moving money around."
— Chief Revenue Officer, E-Commerce Merchant
Note: Case studies represent anonymised real merchant data. Company names and identifying details have been changed. Metrics are calculated using Furthr's incremental ROAS methodology and represent actual performance. Results vary by merchant, vertical, and offer structure.
Why Merchants Choose Furthr
Understand Your Incremental Impact
Know exactly which customers are genuinely new acquisitions versus existing loyals, so you can assess true channel performance.
Access High-Value Bank Customers
Reach engaged bank customers through trusted channels. No ad fatigue, no discount sites.
Incremental ROAS, Not Vanity Metrics
See true incremental return on ad spend with clear attribution and control group methodology.
Finance-Ready Reporting
Transparent, auditable reports that CFOs and CMOs trust. No black-box attribution. Marketing teams get the credible numbers they need to justify spend.
How a National Retailer Achieved 3.4x Incremental ROAS
A multi-location retailer launched card-linked offers across 4 bank partners. Furthr's measurement revealed that while gross ROAS was 5.8x, true incremental ROAS was 3.4x, still exceptional, but accurately measured.
More importantly, they discovered that 52% of redemptions came from genuinely new customers—proving the campaign's acquisition value, not just existing customer subsidies.
* Anonymised example. Individual results vary.
Ready to Measure True Growth?
Tell us about your goals and we'll show you how Furthr can help.