Measurement & Reporting
Know exactly what works. Track true incremental impact with control groups, customer attribution, and unified multi-bank reporting.
Most attribution is misleading—and finance teams know it
Traditional platforms count all sales from offer users as "success"—including customers who would have purchased anyway. This inflates ROAS, wastes budget on existing demand, and collapses under CFO scrutiny.
Furthr measures only incremental growth using control groups
Every offer is compared against a statistically matched control group. We separate new customers from existing ones, reactivated from loyal, and incremental revenue from correlated spending.
Built for finance, trusted by banks, designed to remove ambiguity
Incremental ROAS
Only count sales that would not have happened without your offer.
Customer Attribution
Identify new, reactivated, and existing customers.
Multi-Bank Aggregation
One dashboard for all bank partners. No reconciliation.
Finance-Ready Reports
Exportable audit trails and CFO-grade reporting.
Click any capability to see details in the side panel →
Finance-grade numbers that survive CFO scrutiny
Merchants present clean, incremental ROAS to stakeholders. Banks prove ROI to their internal teams. And both sides make decisions based on real growth, not correlated spending.
See measurement you can trust
Book a demo to see how Furthr's incrementality methodology works with your campaigns.