Product

SKU-Level Analytics

Measure performance at the product level. Understand which SKUs drive incremental revenue and optimize your offers accordingly.

Note: SKU-level data availability depends on the payment gateway used by your bank partners. Data granularity varies by processor.

Store-wide metrics hide product-level performance

Most reporting shows only aggregate sales data—making it impossible to know which products actually benefited from offers. Merchants can't identify which SKUs drive incremental revenue versus which ones would have sold anyway.

Furthr provides SKU-level performance analytics when data is available

When your payment processor provides SKU-level transaction data, Furthr analyzes performance by individual products, product lines, or categories—showing exactly which SKUs drive incremental sales.

Advanced Analytics

Understand product-level performance when data is available

Product-Level Visibility

See performance data by individual SKU when available.

Incremental Analysis by Product

Separate new vs existing customer purchases at the SKU level.

Cross-Product Performance

Compare SKU performance within the same campaign.

Granular Reporting

Performance dashboards by SKU, category, or product line.

Click any capability to see details in the side panel →

Product-level insights drive smarter offer strategy

When SKU data is available, merchants see exactly which products drive incremental revenue and which ones attract new customers—enabling data-driven optimization of future campaigns.

Typical Use Cases
• Product performance analysis: Identify which SKUs drive the most incremental revenue
• New customer acquisition: See which products attract genuinely new buyers
• Category insights: Compare performance across product lines or categories
• Campaign optimization: Use SKU-level data to refine future offer strategies

See SKU-level analytics in action

Book a demo to learn how product-level reporting works with your transaction data.

furthr

Infrastructure for card-linked offers, incremental revenue measurement, and performance attribution.

Disclaimer: All figures, statistics, metrics, performance data, case studies, and claims presented on this website are illustrative only and are provided for general informational purposes. They do not constitute a guarantee, representation, or warranty of any kind regarding actual results, outcomes, or performance. Any claims about platform capabilities, measurement methodology, incremental uplift, attribution accuracy, or network reach are indicative only and may not reflect your specific circumstances. Individual results will vary based on numerous factors including merchant category, offer structure, bank partner mix, customer behaviour, and market conditions. Furthr makes no representations as to the accuracy, completeness, currency, or suitability of any information, claims, or statements on this site. Nothing on this website constitutes financial, legal, investment, or commercial advice. You should obtain independent professional advice before making any business decisions based on information contained herein. To the maximum extent permitted by law, Furthr accepts no liability for any direct, indirect, incidental, or consequential loss or damage arising from reliance on any information, claim, or statement contained on this website.

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